Estimate faster. Win better projects.
Control delivery margins.
Apropo.io helps software houses turn messy estimation and proposal work into a repeatable presales system powered by AI, reusable components, branded proposals, client analytics and estimate-vs-delivery tracking.
For software houses, agencies, consultants and development teams preparing client proposals.Trusted by software houses moving beyond Excel-based quoting
Software estimation breaks when it lives in spreadsheets.
Manual quoting templates create bottlenecks and financial risks for engineering teams.
Slow Quote Turnaround
Developers spend valuable billable hours manually sizing requirements instead of building products.
No Single Source of Truth
Sales managers, engineering leaders, and project managers work on separate file versions and mismatching scope lists.
Formula & Margin Errors
One broken cell reference or typo in a spreadsheet can cost your software house tens of thousands in delivery margin.
Weak Client Experience
Static PDFs or sheets do not help prospective clients understand scope logic, optional modules, or cost drivers.
No Delivery Feedback Loop
Pre-sales teams continue quoting new proposals without comparing assumptions against historical timelog data.
Estimate, Win & Control
A unified system managing your software agency presales cycle.
Estimate faster with AI & reusable templates
Upload client briefs, run AI-assisted breakdown engines, inherit templates from previous projects, configure priority parameters (MoSCoW) and set visual Gantt timelines.
Saves up to 80% pre-sales time
Import modules in 2 clicks
Auto-build Gantt timeline models
Configurable risk overheads
Win more deals with interactive proposals
Replace flat PDF attachments with branded, interactive client dashboards. Allow prospective buyers to toggle features on/off, analyze options and trace budget structures.
Branded digital link dashboards
Buyers can toggle modules
See when clients open quotes
Hide internal developer rates
Control margins by comparing actual delivery
Directly export estimation milestones to Jira. Track estimated developer man-days vs actual logged timesheets to calibrate future estimations.
Sync tasks to Jira in 1 click
Fetch actual timesheets
Unified data storage library
Accuracy index dashboards
From Client Brief to Delivery Loop
A standardized pre-sales workflow powered by historical data.
Describe project scope features.
Generate baseline man-days estimate.
Add risk rates and priorities.
Share interactive client quote URL.
Export scope milestones post-win.
Analyze estimate vs actual times.
Built for every role in the agency
| Role | Key Benefit |
|---|---|
| CEO & Founder | Improve proposal conversion rates, control profit margins, and standardize pricing structures. |
| Sales & Account Managers | Send cleaner interactive quotes in minutes, and get engagement signals when clients review them. |
| PM & Delivery Lead | Seamlessly map risk buffers, timelines, PM/QA ratios and scope exclusions. |
| CTO & Tech Director | Reduce scope estimation errors and reuse technical modules from past projects. |
Outcome-driven success metrics
Ready to turn software quoting into a repeatable presales system?
Optimize estimation timelines, increase proposal closing rates, and protect delivery margins with Apropo.io.